Video Quality vs. Video Quantity: Which Gives More Value to Consumers?
The current market behavior now places the consumer above the producer and consumer are not longer under the mercy of the producers but the tables have turned, and this is the reason why producers need to work hard in finding ways to cultivate this relationship with their consumers in order to please them and gain their loyalty. So now producers are all out in their efforts to bring customer satisfaction the best way they can and make sure that they are benefits in more ways than one. In other words, it is not enough to say that the consumer is king, producers continue to match its services from the consumer’s angle.
We now live in a world where consumers’ prerequisites have reached the level where even a mere cup of coffee handed over by a provider must match with how a consumer on the go drinks his coffee. In another sense, if you offer coffee in a cup with a small opening for straw or what have you, not everyone is pleased and some may even be aggrieved and wrongs if this type of cup would cause spills.
In the marketing world, information dissemination is something very important. The importance of content is seen in the way people have expressed in when they say content is king. But consumers nowadays do not only want to get instant information or instant entertainment, they also wants an immediate satisfaction or instant enlightenment. In other words, it is not enough to simply provide inscribed information or an entertaining piece of literature else a story, they want to instantly see an object even while the information is gradually supplied. This is where video quantity and video quality comes in.
When we speak of video quantity, this means that your concern is produce as many videos as you can, but when we speak of video quality, you are more concerned on the kind or quality of videos that you present without much regard on how many videos your can produce. By that we mean, making sure that the content behind the video that you provide is right for your audience. While articles and other information that can be read can give much information to a reader, these usually cannot give that much emotions as what videos can give to a watcher.
Therefore in the marketing world today, video is now king if placed in the suitable order, but essentially not just any video. Today, around ninety six percent of consumers say that videos have them make their buying decisions and this happens if the content via videos give consumers an instantaneous content comprehension and awareness. A positive impression of the brand is left when consumers watch an interesting video, and this is according to a high percentage of people.
Today, selling products can give you success if you are able to build an emotional connection with your prospective client.